Imagine this: You’re wrapping up a long day, scrolling through your inbox, and there it is—another problem staring you down. Security deposits. Compliance risks. Legal nightmares. You think to yourself, There has to be a better way.That’s exactly the moment Gabriella Jones—better known as Gabe on the Go—shows up.Gabe doesn’t just sell a solution. She solves the problem. And she helps her clients get to “Hell Yes.”Her story is a masterclass in turning pain into possibility, building trust, and making the complex simple. It’s all about setting, complication, the turning point, and the resolution—wrapped around Getting to Hell Yes in sales.
“We asked an operator how they were handling a new law. They said, ‘What law?’ That law had been in effect for two months. If they don’t know, how can the on-site team possibly keep up?”Operators are often left holding the bag. And when the process breaks, they’re the ones who pay the price—every time.
"Are you tired of the risk, the bad debt, and the compliance mess? Are you ready for a better way?"That’s when the light bulb goes off.Gabe explains that Deposit Cloud isn’t just another deposit product. It’s a risk management solution that:
"Think of us like a heart specialist. You wouldn’t trust a general doctor to fix your heart. You go to the expert. That’s what we do for deposit compliance."With Deposit Cloud, operators get:
✅ Compliance handled, no matter the state
✅ Teams educated and ready for legal changes
✅ Bad debt reduced through smarter deposits
✅ Happy residents with clear, fair options
✅ Instant refunds, no more chasing checks
✅ Full management of escheatment (unclaimed funds)“Operators tell us all the time: ‘I didn’t know it could be this easy.’”So why do some companies still hesitate?“They’ll say, ‘This sounds great, but we’re busy with other projects.’ I get it. But if you don’t tackle this, you’re exposed. The risk is too big.”When operators finally see the numbers—millions saved, legal risks avoided—they can’t ignore it.
👉 Follow her on LinkedIn for insights and updates
👉 Learn more atDepositCloud.comWhen you solve the real problem, you don’t have to sell. The “Hell Yes” comes naturally.
Setting: From Immigrant Roots to Industry Rockstar
Gabe grew up in Orange County, California, the daughter of hardworking immigrant parents. At home, her parents insisted she speak Spanish. At school, she learned English. For a few years, she even studied French—so she calls herself trilingual, though she admits her French is a bit rusty.Her parents taught her two things: work hard, and learn the language.That mindset stuck.Her first sales job was commission-only. No salary, no safety net. She dove in headfirst, crushed her numbers—until the company went bankrupt.“I found out a week after my honeymoon. I was left with debt. I thought, Forget sales. I’m never doing that again.”But life had other plans.Gabe took a leasing agent job in a tough neighborhood. That role introduced her to multifamily. She moved into marketing, then brokerage, then startups. Along the way, she realized:“I love being the person who solves the problem no one else wants to touch.”That realization led her to Deposit Cloud. There, she found her lane—helping property managers manage risk, stay compliant, and stop losing sleep over deposits.Complication: The Hidden Nightmare of Deposits
Let’s be real—security deposits are a mess.Gabe has seen it all:- Laws changing overnight, leaving operators scrambling
- Directors unaware of new rules in their own state
- Lawsuits slamming companies for millions
- Teams chasing bad debt because deposits didn’t cover move-out costs
- Residents angry when their $200 move-in special turns into a $1,000 exit bill
“We asked an operator how they were handling a new law. They said, ‘What law?’ That law had been in effect for two months. If they don’t know, how can the on-site team possibly keep up?”Operators are often left holding the bag. And when the process breaks, they’re the ones who pay the price—every time.
Turning Point: The 'Hell Yes' Moment
This is where Getting to Hell Yes comes alive.For Gabe, sales isn’t about pushing a product. It’s about solving the problem the client already knows they have.She starts with one simple question:"Are you tired of the risk, the bad debt, and the compliance mess? Are you ready for a better way?"That’s when the light bulb goes off.Gabe explains that Deposit Cloud isn’t just another deposit product. It’s a risk management solution that:
- Handles compliance across states and countie
- Educates teams about legal changes
- Offers residents flexible payment options—installments, Venmo, Apple Pay, and more
- Issues refunds within hours, not weeks
- Saves operators millions in bad debt by setting the right deposits upfront
Resolution: From Problem to No-Brainer
Once operators see the risk, the solution becomes obvious.Gabe puts it simply:"Think of us like a heart specialist. You wouldn’t trust a general doctor to fix your heart. You go to the expert. That’s what we do for deposit compliance."With Deposit Cloud, operators get:
✅ Compliance handled, no matter the state
✅ Teams educated and ready for legal changes
✅ Bad debt reduced through smarter deposits
✅ Happy residents with clear, fair options
✅ Instant refunds, no more chasing checks
✅ Full management of escheatment (unclaimed funds)“Operators tell us all the time: ‘I didn’t know it could be this easy.’”So why do some companies still hesitate?“They’ll say, ‘This sounds great, but we’re busy with other projects.’ I get it. But if you don’t tackle this, you’re exposed. The risk is too big.”When operators finally see the numbers—millions saved, legal risks avoided—they can’t ignore it.
3 Takeaways on Getting to Hell Yes in Sales
Here’s what to learn from Gabe’s approach:1️⃣ Solve the Real Problem
“We’re not selling deposits. We’re solving risk.”Gabe listens to the risks operators face, connects the dots, and shows how Deposit Cloud fixes the problem. She doesn’t push. She helps.Solve the real problem. Don’t just pitch features.2️⃣ Build Relationships Like They’re Everything
For Gabe, sales isn’t a transaction—it’s a relationship.“This is a village industry. Your reputation is everything.”She builds trust by showing up, being helpful, and becoming a resource.Relationships build Hell Yes momentum.3️⃣ Be the Expert They Didn’t Know They Needed
“Why would you handle deposits yourself when you can have a specialist do it?”Operators don’t want another generalist. They want a specialist—someone who knows the laws, the risks, and the process inside out.Gabe positions herself as that expert, and operators trust her for it.Final Thoughts: Your Hell Yes is Waiting
Gabe’s story shows what’s possible when you stop selling and start solving.She turned her own struggles—a bankrupt company, bad debt, a winding career path—into an advantage. Now, she helps operators save millions, reduce risk, and protect their residents.“At the end of the day, this isn’t about deposits. It’s about protecting your business. And we do that better than anyone.”Ready to get to “Hell Yes”?👉 Reach out to Gabe at Gabe@DepositCloud.com👉 Follow her on LinkedIn for insights and updates
👉 Learn more atDepositCloud.comWhen you solve the real problem, you don’t have to sell. The “Hell Yes” comes naturally.
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