Featured Article
Maintenance Organizational Models
By: Guillermo Salazar • 09 June 2025
How to Do More With Less?
Rebuilding the Maintenance Resident Experience From the Inside Out
By: Guillermo Salazar • 25 June 2025
Maintenance is the most visible part of the resident experience—and often the most painful. From delayed responses to unclear timelines, it doesn't take many missteps for trust to erode.
More With Less: Understanding the 1:100 Staffing Assumption
By: Guillermo Salazar • 13 June 2025
Meeting Maintenance Demand: Shaping Supply to Match the Need
Choose One: Centralization or Resident Experience?
By: Guillermo Salazar • 09 June 2025
Why Smart Operators Are Ditching the Either/Or Mindset—and Designing Teams That Scale Experience
Our mission is to simplify the homeowners & home builders customer experience. Let Iris do the work.
How John Carlson of Mark-Taylor Gets to Hell Yes: A Culture of Listening, Trust, and Real Results
By: Guillermo Salazar • 05 June 2025
How John Carlson and the Mark-Taylor Team Turn Listening, Trust, and Culture into a Growth Engine—One “Hell Yes” at a Time
Getting to Hell Yes! in Selling: How Jonna Smith Built a Life and Business Aligned with Her Values
By: Guillermo Salazar • 03 June 2025
How Jonna Smith built PeopleZest by aligning her business with her values—and why “Hell Yes!” starts with courage, clarity, and a whole lot of heart.
A Step-by-Step Guide to Maintenance Demand, Supply, and Financial Control
By: Guillermo Salazar • 02 June 2025
Untangling Maintenance Chaos into a Streamlined, Scalable System